Legislated Mandate

The Zambia Institute of Mass Communication (ZAMCOM) is an independent Educational Trust under the Ministry of Information and Broadcasting Services established under chapter no. 164 of the laws of Zambia Act no. 9 of 1996.

Our mandate “To encourage the effective use of media in support of the achievement in national development economically, socially and through political development, goals and expression of economic identity”.

The Mandate is Executed through the following Pillars

Media Training

Training in Journalism and Public Relations from Certificate to Degree level

Media Capacity Building

Upskilling media practitioners and the public with contemporary issues through short-term courses

Media Productions

Through its studio facilities quality media productions are produced i.e. TV and Radio documentaries, Sport adverts etc.

Hospitality Services

Accommodation, Conferencing, Catering, Restaurant and bar services

Vision Statement

To be the Centre of excellence in training and providing communication and media professional standards and ethics in Zambia and the Region.

Mission Statement

To provide quality training in Communication, Media Training, Ethical standards and Media production services, Nationally and in the region in order to stimulate technological, cultural, social and economic development while generating commercial value and attaining financial viability for the Organization.

Core Values

Innovation and creativity

ZAMCOM strives to be a diligent media trainer and capacity building as entrusted by the law.


ZAMCOM demands the highest ethical standards in its dealings with all stakeholders and the public at large.


ZAMCOM carries out business professionally, always using best practices as its guide.

Transparency and Accountability

ZAMCOM unleashes and enhances individual’s inventiveness and resourceful minds regardless of status in achieving Institutes objectives.

Diversity and Inclusiveness

ZAMCOM cultivates a working environment that encourages staff to aspire for excellence to identify and explore initiatives for personal advancement that lead to good corporate citizenship and always working in the best interest of the Nation.


ZAMCOM works as a team and balances staff and business needs whilst promoting pleasant attitude and co-operation among workers